Sam Feller

Sam Feller

A pathologically curious, technical, creative product manager. Knows how to ship 0-1. Customer obsessed and loves talking to customers. Super power is motivating and rallying a team. Palpably changes the energy level in a room.

馃幆 What I'm Looking For

I'm seeking Senior/Principal Individual Contributor Product Manager roles, ideally joining a team of product managers where I can collaborate and work alongside peers. I'm open to Boston-based or remote opportunities. I'm also open to consulting engagements focused on team execution and product development practices.

I'm industry agnostic, but I want to be somewhere where product quality directly impacts business success鈥攖ypically B2C, B2B2C, or B2-small business environments. I thrive in collaborative cultures that care about craftsmanship, and while I love 0-1 product development, I'm open to other impactful work.

馃挭 What I Bring to the Table

I'm a game changer when it comes to tactical execution. I can ship solo鈥擨've successfully launched a Kickstarter as a solo venture鈥攁nd I can lead teams. At Amazon, I took a product from a prototype with 17 customers to enterprise scale, reaching over 5,000 internal customers, all while my engineering team had job satisfaction scores above the 90th percentile in all six measured categories.

I bring unusual technical breadth and depth, curiosity, deep customer empathy, and a voracious appetite for digging in, learning, and getting things done. I take a systems thinking approach鈥攊t shows in how I develop research practices, drive out risk, collaboratively develop ideas, and lead delivery.


鉁忥笍 Writing

I'm a creative problem solver and it often turns into blog posts for awkwardengineer.com.


馃摎 Reading

I love to read, I read voraciously, and I learn through reading. My self study book list is below, or see my "best of" list.

Reading List

Product Management / Design

The Mom Test * Sprint * Rocket Surgery Made Easy * Inspired * Continuous Discovery Habits * Refactoring UI * The Non-Designer's Design Book * Build * The Visual Display Of Quantitative Information * The Toy & Game Inventor's Handbook * Design Of Everyday Things * Making It

Business/ Innovation

When Coffee and Kale Compete * Lean Startup * Innovator's Dilemma * Innovator's Solution * Disciplined Entrepreneurship * Pricing With Confidence * Monetizing Innovation * How Stella Saved The Farm * Decisive * How to Decide * Think Again * Spin Selling * 7 Powers: The Foundations of Strategy * Good Strategy Bad Strategy * Playing to Win

Marketing

Traction * Permission Marketing * Crossing the Chasm * Inside the Tornado * This is Marketing * Hooked * Purple Cow * Hacking Growth * Influence: The Psychology of Persuasion

Management

One Minute Manager * How to Talk So Little Kids Will Listen * High Output Management * The Entrepreneurial Operating System * Start With Why * Creativity Inc. * Skunkworks * Turn the Ship Around * Radical Candor * Getting to Yes * Never Split the Difference * No Rules Rules * It Doesn't Have To Be Crazy At Work * Orbiting The Hairball * Good to Great * Built to Last * The Hard Thing About Hard Things * One Page Talent Management

Project Management

User Story Mapping * The Goal * Building a Project Work Breakdown Structure * Scrum: Twice The Work In Half The Time * Product Development Flow * Toyota Production Method * PMBOK

Personal Productivity

Deep Work * Atomic Habits * Tiny Habits * Flow * Unlimited Memory * Seven Habits of Highly Effective People

Other

Thinking Fast and Slow * Writing Movies for Fun and Profit * How to Change Your Mind * Give and Take * Why We Sleep


馃搫 Resume

Download my resume (PDF)


馃捈 Career

Sr. Technical Product Manager 路 Amazon

#software #hr #orgdesign #skunkworks
Aug 2022 - Sep 2025 路 3 yrs 1 mo

More...

Scaled an internal HR tool for organizational design from a 17-user prototype to enterprise-wide production deployment, growing the audience to over 5,000 users. Depending on org size, HR time spent on non-value-added tasks was reduced by 陆 day to 5 days of effort.

  • Drove organic, viral growth of the product through internal marketing campaign, building an active and engaged Slack community of over 3,000 Amazonians.
  • Secured funding for a 10-person team to transition product from prototype to production. Post launch, obtained additional funding for an additional 8 team members to accelerate development.
  • Worked with industrial and organizational psychologists, HR business partners, economists, research scientists, UX designers, and engineers.

Technical Product Manager 路 Tulip Interfaces

#software #firmware #hardware #manufacturing
Aug 2021 - Aug 2022 路 1 yr

More...

Responsible for Tulip's Edge offerings, connecting people, things, machines, and systems to Tulip's low-code/no-code platform. Products managed included our physical devices, firmware feature set, various runtime integrations with Tulip, the Tulip application "Player", and our cloud management portal.

  • Launched Edge IO, next-generation Linux-based single-board computer edge device, winning head-to-head evaluation at key customer that led to six-figure direct device sale (largest launch in company history), $13M five-year software contract, and seven-figure strategic investment.
  • Collaborated cross-functionally with engineering, design, marketing, finance, sales, professional services, and customer support.
  • Championed adoption of improved Agile and Discovery practices across product teams.

Founder 路 Interrobang

#founder #startup #product
Mar 2021 - Aug 2021 路 5 mos

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Pursued an idea based on my experiences at Amazon to develop better tools to automate project management processes.

  • Recruited UI and Technical co-founders to build MVP.
  • Validated core automation technology through user testing, successfully automating project updates from individual contributors and identifying market fit challenges.
  • Made a strategic decision to pivot based on market validation findings, recognizing the solution was better suited as an internal tool for consulting firms.

Founder/Owner 路 AwkwardEngineer.com

#maker #Kickstarter #consultant #blogger
2010 - Present 路 15 yrs 11 mos

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Solo venture, including end-to-end product development from concept to fulfillment, as well as consulting engagements.

  • The Analog Voltmeter Clock achieved over 500% funding on Kickstarter and was successfully delivered to nearly 400 backers. Over its lifetime, the Clock went on to sell over 1,400 units at 70% gross margin.
  • Routinely authors thought leadership content for the AwkwardEngineer blog. Topics include product development, program management, creative problem-solving, and humor, reaching 1,100+ readers with 46% email open rate.
  • Architected a project management system for a 200+ member freelancer collective, achieving 95%+ on-time, on-budget project delivery.
Voltmeter Clock
Next Bus Sign
Cookie Dunk Cup

Sr. Technical Program Manager 路 Amazon

#AlexaSoftware #software
Feb 2020 - Mar 2021 路 1 yr 1 mo

More...

TPM for three back-end software teams within the Alexa Information organization: answer orchestration, visual answer composition, and a natural language answer provider service.

  • Established process development, Agile training, and planning/reporting frameworks that enabled team growth from 17 to 30+ people while supporting the senior manager.
  • Achieved alignment on critical dependencies across globally distributed teams.
  • Migrated 184 internal customers from deprecated manual override service to multiple replacement services.

Hardware Technical Program Manager 路 Amazon

#DashCartHardware #DashCartFirmware #hardware
Sep 2018 - Jan 2020 路 1 yr 4 mos

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TPM for an entrepreneurial skunkworks group developing the next generation of hardware technology for Amazon Go cashierless stores.

  • Orchestrated cross-functional collaboration across 20+ team members spanning mechanical, electrical, firmware, optical, and industrial design disciplines.
  • Distilled technical inputs from the team leads to facilitate schedule planning.
  • Drove collaboration across supply chain/operations, compliance, software, machine vision/AI, and reliability/test teams, and formed and led ad hoc cross-functional teams when necessary.

Amazon Dash Cart

Head of Product Development / Founder 路 WrightGrid, LLC

#entrepreneur #founder
2015 - 2018 路 3 yrs

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Cofounder of a startup building cloud-connected, solar-powered cell phone charging kiosks. On $400K of outside investment, successfully deployed 24 charging stations within Massachusetts and to various locations around the US, and shipped an additional 24 units to the Democratic Republic of Congo before strategic wind-down.

  • Assembled and led a cross-disciplinary team of electrical, firmware, and cloud engineers, while serving as industrial designer and mechanical engineer.
  • Executed complete product development lifecycle including vendor sourcing and management, BOM documentation, unit installation, and timeline execution.
WrightGrid Station

Mechanical Engineer 路 Foliage

#mechanical #meddevice #electromechanical
Feb 2012 - Feb 2015 路 3 yrs 1 mo

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Project based consulting engagements in a client facing role. Responsibilities include proposal writing, requirements definition, schedule planning, design/engineering, build/integration, and knowledge transfer. Typically worked in small teams with electrical engineers and other disciplines to implement designs.

Specific projects include:

  • Injection molded case design and transfer to a Contract Manufacturer
  • Thermal trade study for semi-conductor capital equipment
  • Mechanism failure diagnosis
  • Structural steel design

Asst Staff Mechanical Engineer 路 MIT Lincoln Laboratory

#mechanical #spaceflight #optomechanical #structural
2007 - 2012 路 5 yrs

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Worked closely with optical, thermal, and control systems engineers to support system requirements with mechanical designs. Responsibilities included mechanism design/analysis, FEA, documentation, and oversight of assembly and test procedures.

Specific projects included:

  • Development of a highly precise focus mechanism capable of surviving the random vibration environment of a rocket launch
  • Structural engineering involving a crane lift of a 100,000lb radar dome
  • Design of kinematic mounts for precision measurement equipment
Radar Dome Upgrade

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